ASOS Praised For Showing Models With Scoliosis Scars| Glamour UK
ASOS is being praised for showing models with scoliosis scars in the campaign imagery. People are applauding the clothing company for its diverse representation, after models for two of their products can be seen with what appear to be spinal fusion scars down their backs.
One user tweeted: “Amazing @ASOS_UK - a model showing what looks to be her beautiful #scoliosis surgery scar! 🙌🏼🙌🏼 I’m almost tempted to buy the top just to show off mine too!”, while another commented: "Stumbled across an @asos model proudly showing #scoliosis scar and curve. Amazing to see and so important to be showing all kinds of bodies".
Another user revealed she'd been turned away because of her back when previously scouted for modelling: “i was scouted for modelling once but then turned away bc of my back - love to see this !!”
In a society where women are taught to reach unattainable beauty standards from a frighteningly young age – including “airbrushed” skin that is free from cellulite, acne and scars – representation like this truly does matter.
The NHS describes scoliosis as a condition in which ‘the spine twists and curves to the side’, most commonly beginning in children aged 10 to 15. Most adults will not need surgery for scoliosis, according to the NHS, but surgery options can include lumbar decompression surgery (to relieve pressure on spinal nerves) and spinal fusion – likely what these models had – ‘to join 2 or more vertebrae together to stabilise, strengthen and straighten your spine’.
It's not the first time the online retail giant has been applauded for promoting inclusivity in fashion. In April 2021, shoppers praised the brand for using a model with a cochlear implant to model a pair of earrings, saying: “It's the first time I've ever seen a model with a hearing impairment, let alone an earring model and its so refreshing to see this kind of representation for people like me.”
In 2017, ASOS also pledged to stop airbrushing their models, and since then, it's extremely common to see models on their site with cellulite, stretch marks and stomach rolls – perfectly normal parts of female anatomy that are so often removed, airbrushed and smoothed over. Additionally, unlike many brands who stock plus size ranges, ASOS aren't afraid to actually model their products on larger bodies.
We hope more high street brands and designers take a leaf out of ASOS's book and do better at representing every type of body.
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